Indoor group cycling expert Schwinn has begun its Schwinn Invasion Tour, a 20-stop indoor cycling tour covering Belgium, Czech Republic, Germany, Spain, Switzerland, Portugal and the UK.
Beginning in Belgium in September and continuing through 2017, Schwinn will be the featured indoor group cycle at fitness festivals and events expected to attract over 4000 participants.
All events will feature Schwinn’s AC Performance Plus bike with its Carbon Blue drive train.
The Schwinn Invasion tour is being organised by Schwinn parent company, Core Health & Fitness, Core’s distributor partners and Schwinn Master Instructors and presenters throughout Europe.
Merrill Richmond, vice president of Marketing at Core Health & Fitness said: “The idea for this tour came from our Master Instructor team at FIBO this spring and swiftly grew in size and scale thanks to the cooperation and support of our distributor partners.
"It’s a great example of how our company works with partners to build on the heritage of our brands and deliver something new to the fitness community.”
The Schwinn Invasion tour will include cycling events that range from 40 bikes to 200 and range from traditional one hour rides to marathon rides of 12 hours or more.
Fitness enthusiasts can participate in the Schwinn Invasion Tour by riding at one of the venues and by engaging with the tour via Twitter and Facebook.
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